Amplify Impact
Refreshed brand identity for Litera, a multinational tech company that help lawyers, partners and business professionals focus on their craft and expand what they can accomplish.
Litera serves a global audience of lawyers and legal professionals navigating the shift to digital drafting, workflow, operations and data governance. With its eyes on the market and advice of top law firms, Litera delivers user-first, best-in-breed tools that enable even more productivity, critical thinking and confidence every day. The business has been scaling up very fast in recent years with the adoption of a new M&A strategy, and it needs an updated brand identity system to support its growing product portfolio.
With an updated brand strategy developed by the marketing consultancy Element Three, Litera's in-house creative team has been developing a more intensive and flexible brand identity system that is rooted in the company's mission to "Amplify Impact".
Making sure our colour palette is web accessible is a key consideration.