Hiya, I’m Linh Trinh 👋—A brand designer based in San Francisco, with 10+ years building and scaling visual identity systems for companies on the move.

I've spent my career at the intersection of design and strategy — from collaborating with founders and entrepreneurs early on, to building and leading brand systems inside fast-growing tech companies. I care about craft and I care about purpose. Good branding should move a business forward and mean something to the people it reaches.

Experiences

In-house experience across two ends of the brand challenge — building from scratch, and bringing order to complexity.

Litera is a legaltech company a portfolio of 20+ products built largely through acquisition - a brand landscape that was sprawling, inconsistent, and constantly in motion.

2021–Present

Litera,
Senior Graphic Designer, Team Lead

Kira was a legaltech company that had just raised $50M in its first major round of venture funding - a market-leading AI product with a brand that hadn't caught up yet.

2019–2021

Kira Systems,
Senior Graphic Designer

Three years working directly with founders, entrepreneurs, and SMEs — helping early-stage businesses figure out who they are and building the visual identities to express it. This is where my instinct for brand strategy was forged: sitting across from people with big ideas and translating those into coherent, lasting visual systems.

2016-2019

Independent Brand Designer,
Freelance

Five years in agency environments, developing craft fundamentals and learning how to work across clients, timelines, and creative briefs at pace.

Bratus, Brand Strategist →
Creative Bay, Creative Lead →
Landor Associates, Account Executive →

2011-2016

Creative Agencies

Skills

Adobe Creative Suite
Illustrator, InDesign, Photoshop (expert, daily)

Figma (working knowledge)

Motion & Video
Premiere Pro, After Effects; experienced in directing and managing motion and video contractors to produce polished, on-brand output

Visual Identity Design

Design Systems

Brand Strategy

Illustration

Typography

Art Direction

Cross-functional Collaboration

Team Leadership & Mentoring

External Partner Management

Awards & Recognition

RGD 2021 In-house Design Award

Kira Systems Visual Identity

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36 Days of Type

Featured Work, 2022

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36 Days of Type

Featured Work, 2023

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"Linh is one of the most collaborative and self-governed designers I’ve ever worked with. Her diverse experience across branding, illustrations and marketing design makes her a strong candidate for any senior creative role. I worked alongside Linh at a growing startup and had the opportunity to see her not only grow as an extremely talented designer but see her become the creative leader she is today. On top of all of her talent and creativity, she's also one of the kindest people I know ✨🤗."

Kevin Moran
Brand Design Lead at SCRIB3
Former Creative Lead at Kira Systems
"Linh was a key contributor to the RGD-award-winning Kira Rebrand that was highly successful and well-received by our customers and employees alike. She played a lead role in successfully rolling the brand across all print, digital, experiential and swag collateral. She took the lead in the re-design of the website and the editorial illustration style that has become a hit with our customers. Aside from her design skills, Linh is the consummate team member and collaborator. "She's super kind" and "An absolute joy to work with" are commonly how Linh is described by her peers."

Markus Grupp
Senior Director, Product Design & UX Research at Loblaw Digital
Former Head of Design at Kira Systems
"Linh has a collaborative nature to her creative process, and does an amazing job iterating her work to perfection. She pleasantly surprised me when she and her team rose to a challenge I had given them to make our illustrative work worthy of publish in the Economist magazine! She and her team took the challenge to heart and came up with breathtaking visual illustrations that so aptly told the story and message we were trying to tell. I recommend Linh for her creative talent, collaborative nature and most importantly her always learning mindset and drive that makes her an integral and essential part of any creative team."

Vinay Nair
Former Senior Vice President of Marketing at Kira Systems
"When I was looking for a partner for building the brand strategy for my own business, she was the first one I thought of because she is definitely among the most creative and reliable brand strategists I have known. Her work has proved that she is an insightful strategic thinker, very skilled at ideation and knows how to convincingly present her ideas with great visual verve. Her gifted intuitive analysis helped her quickly get on board with our business goals and thoroughly understand our expectations for the brand."

Mari Okada
Entrepreneur, Founder at Eudition
"Linh worked on many of my branding projects since 2014. I am immensely pleased with her talent (use of both logical and creativity in the her design), delivering what is asked in the brief and willingness to work on any project, even if it requires remote collaboration from the Middle East. It is for a fact Linh delivers excellent quality of work, which is rare to find."

Mohamed Al Awadhi
VP, Personal Banking Marketing at FAB
"Linh was a great student on the brand leadership programme, with a very unusual combination of incredibly clear thinking and strong design skills. In fact, I think it's her instinctive design thinking that makes her so good at conceiving, organising and presenting strategic ideas. Not surprisingly, her team did some amazing project work: clear, elegant, subtle and convincing. Strongly recommended."

Robert Jones
Founder at Brandland,
Professor at University of East Anglia

Hiya, I’m Linh Trinh 👋—A brand designer based in San Francisco, with 10+ years building and scaling visual identity systems for companies on the move.