Freshness Made in New Zealand
KiaOra is a retail chain that directly imports and distributes Made in New Zealand products to Vietnam market.
"Kia Ora" is used as the informal greeting in Maori language for "Hi! G'day!" and literally it means "be healthy". This is exactly the motives behind the founders' decision to launch the brand: to enable a greener lifestyle for the consumers in Vietnam by providing them the access to clean, certified high-quality food products made in New Zealand.
The visual identity was then developed to communicate this well-intended idea based on inspirations from the Maori culture. The simple, modern brandmark symbolizes warmth, positive energy and healthy lifestyle.
