Heart of Chocolate Packaging Design
A showcase of label and packaging concept proposal for a Dubai-based handmade chocolate brand.
Logo
#1
The client wanted to refresh the current symbol without losing its original form. This direction evolves the existing logo into one that is sleeker-looking, more minimalistic, and symbol-like.
#2
Derived from the meaning of ‘heart of chocolate’, this direction focuses on the “soul” of things in Arab culture and extracts those details into a symbol that balances the traditional and modern look & feel.
Packaging
Packaging Design
#1
Inspired by the softness of melted chocolate and sand dunes, which reflect the brand’s place of origin of the brand.
#2
Inspired by the design and glamour of Arab jewelry and fabric, we extracted these details and turned them into graphics that, while resembling the traditional designs, are sleek and modern and helps to keep the overall minimalistic and contemporary of the whole packaging design.
